Clients are often short on words to truly explain their expectations and reactions in detail, over traditional forms of communication. As a designer, you may have found yourself struggling to understand exactly what the client wants from your designs once you’ve submitted a few mockups. Usually they want something to “pop”.
Thankfully, web technologies have advanced to the point that newer, more efficient means of communications have arrived — that are specifically tailored for this purpose.
I like to gather feedback, early and often. For this, I use web based proofing services. They are cheap and very efficient is maintaining an efficient channel of communication with the client. They help keep the designer and the client stay on the same page at all time.