Club Website is a small independent firm based in West London that develops a Content Management System for football clubs and leagues. Clubwebsite.co.uk is the marketing portal that promotes the flagship products of Club Website Limited and allows new signups for their services.
This entry was published on November 7, 2015 and may be out of date.
My initial task was to understand the business requirements and objectives of the company. The company aimed for a complete revamp of their brand image.
An external marketing company provided the art direction. Inline with their business requirements and the given art direction, I designed the user interface for their marketing website.
The design places strong emphasis on their unique value proposition. The company wanted to portray an image that they care deeply about grassroots-level football thus they are making a system to make football management not only a pleasure but fun.
They company wanted a grunge and “steet” look that grabs attention of visitors. The interactive slides on the front-page accomplishes that objective. Strong calls-to-action were used to invite people to discover more about the company and its services.